For Immediate Treatment Help call:
(866) 632-0135

About Our Story & Mission changed into based in 2017 with two goals in thoughts: to provide information for the ones struggling with substance abuse and behavioral addictions – both in my opinion or through loved ones – and to attach the ones human beings with the remedy programs that could assist them.

Thru elevating focus and matching human beings with the services they need, we keep families and lives. The facts and referrals we offer at are supposed to complement, as opposed to take the place of advice from your medical expert. Please consult your number one care health practitioner approximately any drug, alcohol or behavioral dependency issues you, a member of the family or buddy may be experiencing and, as always, in case you feel you’re in imminent chance with a existence threatening emergency, dial 911. is currently undertaking the largest recognized-facts series, surveying, and score undertaking inside the dependancy remedy area. in which no prior, national, proof-primarily based score machine has existed, will offer one in order to increase the provision of excellent facts and provide an possibility for centers to take part in elevating the standards of care. is developed and maintained by recovery manufacturers, with offices in San Diego, CA, la, CA, and the big apple, the big apple. maintains editorial autonomy over its content material and stays independent with admire to goal facility information, opinions and ratings furnished through workforce and alumni. continues to broaden and release revolutionary advertising solutions for the benefit of the complete treatment network. Its body of workers and its assignment remain the equal – to provide the great offerings, gear and sources for treatment carriers, and to assist the ones struggling with dependancy to connect with the facilities and programs which could aid them


What Happens When I Call?

Our industry-leading treatment directory offers thousands of free and sponsored listings at no cost to our visitors. Instead, our helplines are supported by a number of private, reputable treatment centers. does  receive  “commission”  that is dependent upon which treatment provider a visitor may ultimately choose to use the services of.

Calls are routed based on a number of factors, including geographic location, IP address, entrance pages, search keywords, form fill information and other criteria that help route your calls in the most effective ways possible.

For Immediate Treatment Help call:
(866) 632-0135

About Our Ethics

There is a lot of confusion in the addiction industry as to what is legal, and what is ethical, in terms of digital marketing. With a history of unsavory online activity plaguing the space, it’s not surprising that many treatment providers are skeptical about working with digital marketing platforms.

But the reality is this: about 80% of American consumers turn to the Internet to find information and reviews before making purchasing or service decisions, and that number is only growing. And, for every crooked website, there are dozens of well-intentioned, richly populated resources for those making such decisions. As professionals in this space, it is our responsibility to educate ourselves on how digital platforms and marketing work, and how we can engage in those practices legally, ethically, and to the maximum benefit of those seeking addiction treatment.

Recovery Brands is publishing a series of papers to shine light on this topic, and create dialogue on the most effective way to integrate standard, traditional digital marketing practices in the addiction space. The first paper can be found here, but below, we’ve written a summary of the major ethical standards by which Recovery Brands holds itself to, and encourages others in the addiction industry to consider.

Helping others, and doing good: Above all, the mission of our industry is to help those struggling with substance use disorders, and help positively influence the lives of others. When it comes to digital marketing, all efforts made should support this mission. The act of helping others and doing good is called beneficence, and is the cornerstone of our industry. It’s important that this value is upheld as treatment providers increasingly use the Internet to reach potential clients.

Not harming or hurting the client: In addition to helping others, it is equally important to make sure that clients are receiving the care they need without suffering from additional harm. This is called nonmaleficence. It is important to make sure that the information presented to potential clients in digital ads or on websites don’t take advantage of their vulnerabilities by making false promises, or using bait-and-switch tactics to merely make a profit. It is also important to consider the harm addiction professionals sometimes inflict on each other. As we move forward, we encourage providers to respect and promote the success of the addiction industry as a whole, instead of participating in practices that might harm the business model or reputation of a competitor.

Supporting the client’s choice: Ultimately, it is the client’s choice as to where he or she receives treatment. Clients have the right to make decisions for their treatment freely and without bias. This is a principle called autonomy. Clients are looking online for information and resources to make their decision, so treatment providers should make sure that online information about their care centers are accurate, helpful, and support potential clients.


As we navigate the digital space, it’s important to hold ourselves accountable. There aren’t “Internet Police” who will make sure that all of the information potential clients are receiving is accurate and fair. It’s our responsibility as industry professionals to make sure that our marketing plans, and our digital presence across all sites is an accurate representation of what we can actually provide. For Recovery Brands, that means that we have to make sure that information we share with those struggling with addiction is based on data, and our mission, the process we use to collect and present data, and the services we provide are transparently shared with the public. For addiction treatment providers, this might mean making sure that your own website and third-party websites contain correct information, and that the digital content you share with the public is honest and transparent.

Where do we go from here? Well, we’re committed to clearing up any confusion addiction treatment professionals might have about digital marketing, especially questions about search, web ads, and the role of third-party resources. Recovery Brands will be sharing more information on ethics and digital marketing practices in this series, but you can also find educational resources on our site that might help you understand and implement different digital strategies into your marketing plan.

For Immediate Treatment Help call:
(866) 632-0135

General FAQs

Does charge a fee to consumers?

No – all of the information and services provided on are available for free. is supported solely through advertising sales and sponsorship packages.

Who can post reviews for a facility?

We ask those who review a facility to identify as an Alumnus, a Loved One of an Alumnus, a Referring Professional, or a Current/Former Staff Member who has interacted with that center within the last 10 years. This is greatly beneficial because we get many different perspectives on a facility. But keep in mind that anyone can fill out a review, including non-participants, competitors or someone with a grudge, so please be aware of that when you read these reviews. We review IP addresses, email addresses, and other factors to prevent abuse of our review and survey systems.

How do you ensure that reviews are coming from trusted sources?

While there is no 100% foolproof way to make sure all data is coming from an honest source, goes above and beyond what most major third-party review platforms do to make sure its reviews are authentic and of the highest quality.

While reserves the right to remove any content that, in its sole discretion, it deems abusive, we note that it has no legal obligation to do so. As a provider of an interactive computer service, federal law (47 U.S.C. § 230) immunizes from claims based on content provided by third parties. Find out more about our review process.

Is owned by or have ownership of any particular treatment center?

New Ideas Brands, the company that developed New Ideas Brands maintains editorial autonomy over our content and remains unbiased with respect to objective facility data, reviews and ratings provided by staff and alumni. We continue to develop and release innovative marketing solutions for the benefit of the entire treatment community. Our own staff and our mission remain the same as they have been – to provide the best services, tools and resources for treatment providers, and help those struggling with addiction to connect with the facilities and programs that can support them.

Do you follow a code of ethics?

Yes. Click here to find a detailed statement on our company’s ethics.

What are your terms of service and privacy policies?

We invite visitors to review our TOS and privacy policy in detail here.

Consumer FAQs

How can your site help me find addiction treatment?

We’re a comprehensive third-party online resource that connects those seeking addiction treatment with the tools to make informed decisions about their care and access to providers who can help. On our site, you’ll find the largest and most up-to-date directory of rehab centers, along with information about available treatment options and unbiased reviews from people who have “been there”. 

Am I obligated to choose a facility off of your website?

Absolutely not. We want to provide an online resource to support your treatment decision. Whether you choose to connect with a facility in our directory or not is 100% up to you. We do not receive payment as a result of you selecting a facility listed on our site.

Who answers the phone if I call your helpline?

The helpline is a private, convenient solution for those seeking addiction treatment. We partner with trusted and vetted facilities who sponsor our helplines. These facilities have caring advisors standing by 24/7 to discuss your treatment options. Near helpline ads you will find a “Who Answers?” link or similar link that explains which treatment centers will answer your call.


Is there anyone else I can call besides the sponsored helpline?

Yes. Every single facility page within our directory has the phone number for that facility listed. You can call those phone numbers to speak directly with a representative from that facility.

I’ve received treatment before — can I review the facility I attended?

Absolutely – we welcome it! As long as you received treatment within the last 10 years, you can fill out a review survey.

I have helped my love one find treatment. Can I review the facility he/she attended as well?

Yes, please! Simply fill out a review survey.

Treatment Provider FAQs

What is the difference between a Standard and Featured Listing?

A Standard listing is a free profile page that creates for all addiction treatment facilities. This page includes information about the facility, user-submitted reviews and, in most cases, a curated editorial review. Our Featured listing packages include enhanced profile pages with more robust information and advertising services. Featured listings are available to facilities for a fee.

How do I build my facility’s free profile page?

The first step to building a free profile page is to verify your listing. Then, you can provide our listings team with content and media to load onto your profile page. Please visit for more information and to get started.

Where do you get facility information from?

Our website is sourced from reputable publicly available online databases and treatment providers themselves. This information is constantly being updated. We urge treatment providers to help us update our directory so that our site visitors are always presented with the most current information.

Some of the information on my facility’s profile page is incorrect. How do I fix it?

You can request corrections to fact-based information, like your facility’s address, phone number, and treatment offerings, by emailing our listings specialist directly.

What’s the difference between user reviews and editorial reviews?

User reviews are collected directly from alumni (and their loved ones) and current or past staff members of facilities. We collect user reviews through a survey hosted on SurveyMonkey. The survey link is shared on social media, on our website, and through traditional paid campaigns. These reviews are vetted and posted directly on facilities’ profile pages. editorial reviews are independently curated by our in-house team of credentialed writers working with proprietary, privately-collected and publicly-available data.

Can I delete or edit user reviews on my facility’s page?

No, but you can and should certainly respond to them. Statistics show that people are more likely to use your facility if you are actively addressing previously-voiced concerns.

Can I delete or edit an editorial review on my facility’s page?

We do not allow facilities to delete an editorial review; however, if factual inaccuracies exist, contact our editorial team.

I got a negative user review — what can I do?

You can respond to a negative review of your profile page. This is a great opportunity to answer questions or address concerns directly. highly recommends that you respond to negative reviews. Studies show that users are more trusting of responsive, engaged providers.

How can I get more user reviews?

You can share our reviews page with your entire network of alumni and staff via email, social media, or other digital platforms. However, we do not encourage coercion for participation in our reviews program, and will take appropriate action towards facilities who engage in unethical recruitment.

Can I pay for positive user and editorial reviews?

No. We do not accept payment for any reviews.

Do paid sponsors and advertisers receive biased user and editorial reviews?

Absolutely not. We keep a strict division between our editorial and marketing efforts. Our advertising and sponsorship clients have no influence over the user and editorial content on their profile pages.

What do your marketing packages include?

Facilities that purchase marketing packages may receive enhanced profile pages, display ads on our site, and/or helpline sponsorship. Please contact for more information and our media kit.

Do you have the sponsored helpline number on my facility’s page?

Our helpline phone number appears at the top of regional directory and article pages on These are clearly marked as sponsored ads. The only phone number to appear on your facility’s profile page is your facility’s phone number.

Do you place callers into facilities?

No. We neither sell nor broker admissions, and we do not engage in “consultant contracts” that circumvent state regulations.

Business Listing Policies

How can I remove my facility from your site?

Simply put, we do not remove facility listings unless the business has been closed. You may note similar policies on sites such as or Based on our mission to be a comprehensive source of addiction treatment information and our rights to use content under Fair Use laws, we reserve the right to republish factual business information along with editorial content and/or user-generated, relevant reviews.

Isn’t it illegal if a business requests its listing to be removed and you don’t comply?

We are protected by numerous laws, statutes, and policies that support our efforts to publish public information, our reports, and users’ reviews without legal concern. You can find more information and legal precedent here:

Contact Us

I have a question. How can I get in touch with you?

You can fill out a contact form with any general, business development, press or legal inquiries. Most inquiries will receive a reply within 24 hours. If you are experiencing a medical or psychiatric emergency, please call 911 or a local emergency number immediately.

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